Why partner with IPG?

What is IPG?

  • IPG is the world’s leading organization specialising in the marketing of paintball games.
  • Established in the UK in 2002, it expanded into Australia 5 years ago, Ireland 3 years ago and New Zealand last year. Now it’s Canada’s turn!
  • It now represents a network of 115 independently-owned paintball fields across 6 countries.
  • IPG uses more than 50 different marketing channels to promote paintball businesses.
  • In 2011 IPG generated over 400,000 new players for paintball operators around the world – so it’s no exaggeration to say that it has revolutionized the way paintball operators obtain their customers.

Why IPG?

What is the basic principle behind IPG’s work?

  • Generating NEW customers is hard work – you know that for a fact.  It’s also expensive and it can be ‘hit and miss’. 
  • As an operator you’ll know only too well how expensive advertising can be, how you have to pay upfront and in advance, and how you’re never certain you’ll get even so much as one additional player out of it.
  • I bet you’ve often thought how nice it would be to pay only on results… Well IPG takes it one step further than that and will actually send you players for no charge whatsoever!
  • When IPG directs players your way, all it asks is that you waive the entry fee and provide the first 100 paintballs to each of these players free of charge.
  • IPG conducts the marketing, bears all that risk and covers the full cost of it.  You receive customers free of all marketing costs and you make your profit on selling them 100’s of extra paintballs, gloves, grenades, lunch, snacks, drinks and so on.
  • It’s a model used by EVERY large paintball operator in the UK and Australia and the reason for that is simple… it works!

Why IPG?

How does it work in practice?

  • IPG sells tickets to members of the public using a direct sales team in conjunction with many different marketing channels.
  • IPG also operates a call centre/booking office to process and encourage people to use the tickets they’ve purchased.
  • When the customer is ready to use their tickets, IPG will collect from them a booking fee of $10 per person. This is explained to the customer as being “the pre-payment for their initial 100 paintballs so that there is less queuing on the day”.
  • IPG co-ordinates the date of the game with you and then sends the players to your field.
  • On the day of the event, you supply these players with entry, equipment and 100 paintball per person at no charge to the player or to IPG.
  • These players then buy from you all the additional paintballs they require for the day, lunch, gloves, grenades, snacks and drinks, upgraded guns etc.
  • IPG retains the proceeds of sale from the tickets and booking fee.  You retain the proceeds of sale from all the items purchased from you on the day.

A flow-chart to help you decide if IPG is right for you:


What would your commitment be?

  • The tickets IPG sells have a 12 month ‘use-by’ date. For this reason and to give us both a clear year for the promotions to be conducted, we ask for a 24 month agreement that you will accept these extra players.
  • Our feeling is however that once you have experienced a positive increase in player numbers, you will want to extend the agreement beyond this initial term.

Why IPG?


  • We can help boost your business at no cost to you. It’s a win-win position. With this proposal you never have to take any risk at all, you only stand to gain.
  • Direct sales, door-to-door, business-to-business, at shopping malls, at shows and exhibitions – it’s hard work, it’s expensive, it’s competitive and it requires specialist skills. IPG will take care of all of that for you and it’ll cover every cent of the cost.
  • If you haven’t used an agency before, the only leap of faith required is to understand that 1000’s of extra players per year will prove very profitable for you.
  • These players can be thought of as the ‘icing on the cake’ (as your business overheads are already more than met by your existing players).  
  • Please consider also that these are NEW players – by and large people who had never even previously thought of playing paintball.  IPG enlarges the market for paintball by actively attracting new people into the sport.  These are not players who would be ‘coming to you anyway’.  These are new players!
  • Our experience in promoting paintball to the general public is demonstrated on an international level year after year – for a decade now!  In 2011, over 400,000 players throughout the world enjoyed playing paintball at over 115 venues through the services of IPG.  
  • It’s worked everywhere IPG has ever opened – now it’s your turn to see those extra players coming your way.